Overview

Odeko is on a mission to create tools that make the small business industry more equitable so independent cafes, bakeries, and restaurants can compete with the mega-corporations of the world. Backed by Y-Combinator, B Capital, Tiger Capital and some of the most prominent VC's in the tech industry, the company grew at a rocket-ship pace during my time there, going from $30M-$200M ARR in the span of almost 4 years.
Odeko has also onboarded thousands of independent cafes across the nation and operate in over 10 cities.

My Impact

As one of the founding designers at the company, my role was the build out the Cafe Dashboard where coffeeshop managers and baristas can order supplies, and view incoming inventory by incorporating intelligent insights to understand each café's unique needs so they won't run out of the supplies they needed. I was also involved in setting the product roadmap every quarter by presenting a Vision Statement of how Odeko can evolve and be used in the future and allowing product and eng to plan long-term projects. I prided myself on shipping projects from 0-1, from leading user interviews to uncover cafe pain points to co-creating with the eng team when debugging features and making sure the experience was optimized.
I was also deeply involved in setting the design culture to make our team feel more connected. I helped design our first hiring process to bring on new designers, scheduled feed-back sessions to help view each others' work even during quarantine, and helped get our Design Team featured on industry posts.
Furthermore, I helped build out our first Design System to ensure quality and consistency across our range of products once our team grew.